Shoppers make most of their supermarket decisions in front of the shelf. A planogram is the art of planning the place where those decisions are made: a visual layout plan showing which product goes on which shelf, at what height and with how many facings.
Why does a planogram matter?
On an unplanned shelf, best-sellers get overlooked, slow sellers take up valuable space, and stock runs out in one place while piling up in another. A good planogram, on the other hand, turns the shelf into a sales tool: it helps shoppers find what they are looking for easily and notice products they hadn't thought of.
Basic rules for preparing a planogram
- 1Eye level is the most valuable space: products with high margins or those you want to highlight go here
- 2The number of facings should match the rate of sale; best-sellers get more space
- 3Category logic follows shopping habits: products bought together sit side by side
- 4Heavy and bulky packs go on the lower shelves, small impulse items around the checkout
- 5Price labels line up exactly with the product; label clutter undermines trust
Data-driven planograms
A planogram's accuracy is measured by sales data, not intuition. Shelf shares are set by examining each product's rate of sale, profit contribution and stock turnover. After implementation, results are tracked for several weeks and the plan is updated where necessary.
Common mistakes
The most common mistakes are using the same template in every aisle, ignoring seasonal changes, preparing a planogram without checking whether it is actually applied on the shop floor, and not training staff on it. A planogram is not a document you draw once and forget; it is a living system.
Shelf productivity with Pera Yönetim
As part of our store renovation and concept service, we design the aisle layout, category structure and planogram together with your sales data, and train your team so that they can keep applying it.
